Marketing is getting more sophisticated—and complicated—every year. Although that complexity can make marketing more impactful, it has also put enormous pressure on teams to do more, faster.
What separates successful marketing teams are their workflows: end-to-end processes designed to streamline processes and help teams meet their goals. With workflows, leaders can rebuild marketing teams as nimble, impactful, and adaptable business units.
In this ebook, you’ll learn from other marketing leaders about their experiences with workflows and uncover the seven key steps for building workflows that will allow you to scale. We’ll dive into:
- Why the current way of working is broken
- The seven core steps to building scalable processes
- How to apply these steps to common marketing workflows