Moving to digital-first with Live Nation’s Digital Promotions team

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How Live Nation revamped processes to streamline promotional launches

Hear from Julia Rowley, Director of Digital Promotions at Live Nation, on how her team:

  • Improved collaboration within her own department and across Sponsorship Brand Management teams to increase productivity
  • Moved away from spreadsheets and email to an optimised digital promotions process
  • Effectively launched hundreds of sponsored promotions annually to Live Nation’s fan base
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